WINE IN THE FACEBOOK ERA
06-05-2012
Wine in the Facebook era:
Communication 2.0 protagonist of the Porto Cervo Wine Festival 2012
From the 4th until the 6th of May tastings, happenings, book presentations and many other side events will animate the 4th edition of the event that opens the celebrations for the Costa Smeralda 50th anniversary
The Costa Smeralda toasts to its first 50th birthday with the stars of Italian wine: from the 4th to the 6th of May, the finest products from the Sardinian and national enological scene will be protagonists of the Porto Cervo Wine Festival that, for its 4th edition, will also include numerous collateral events.
This kermes is the first of the many appointments that the Starwood Hotels - Cala di Volpe, Cervo, Pitrizza e Romazzino – will propose to celebrate this magical destination founded in 1962 by Prince Aga Khan.
The Porto Cervo Wine Festival is once again an important moment of meeting between sixty producers that represents the principal enological territories around Italy, enthusiasts, consumers and wine lovers of the Costa Smeralda as also operators from the HO.RE.CA channel from all over Sardinia and selected international buyers.
The tastings, held from 3 pm to 7 pm at the Cervo Conference Center, will be accompanied by various happenings that will animate the heart of the village during the three days.
Workshop “Wine in the Facebook era”. Can social networks and web marketing really help small and big producers to make their self-known and to sell out of their regional and national borders? This will be the theme on which journalists and industry experts will confront Saturday the 5th from 10 am to 1 pm, offering interesting case studies and simple practical advices on how best to use Communication 2.0.
“Eat Parade”, the book. The journalist Bruno Gambacorta, historical face of the TG2 news, presents the book that collects 35 of the most interesting stories of the first 13 years of his famous TV show. With him, on Friday the 4th from 5 pm, Gilberto Arru, food and wine expert, Antonello Salis and Vittorio Castellani (aka Chef Kumale'), two of the protagonists of his stories.
Incontri Di...Vini. Don Pasta, deejay and economist, food and wine enthusiast, will be one of the guest of the appointments “Incontri Di...Vini”, where entertainment, sport and music personalities will share their common passion: wine. Saturday afternoon, Don Pasta talks about Wine Sound System, his multimedia project that offers a unique way of experiencing wine and vinyl.
Gourmet dinners. The haute cuisine will be protagonist at the Porto Cervo Wine Festival with two really tasty appointments: Friday the 4th the Cervo Hotel will host a dinner signed by its Executive Chef Stefano Spanu and the Michelin Star Chef Stefano Masanti, from Il Cantinone Restaurant in Madesimo (Sondrio). Saturday the 5th the Pitrizza Hotel will be the location for “Vini Buoni d’Italia”, a dinner organized in collaboration with the homonymous wine guide, the Chic group and the Ersa (Regional Authority for Agricultural Promotion and Development of the Friuli Venezia-Giulia Region). For this occasion traditional Sardinian specialties prepared by the creativeness of Chef Maurizio Locatelli and Pastry Chef Manuel Arcadu, will meet with the aromas of wines from Friuli to create a menu that highlights the excellence of two great Italian regions.
Private Tasting Lounge. An exclusive lounge reserved to the guests of the Starwood Hotels (that for the Wine Festival are offering a special package (http://bit.ly/portocervo), sector operators, buyers and journalists, for the tasting of vertical and special vintages, but also valuable labels of rum, distilled drinks and chocolates. A place where take a break and better enjoy the pleasant atmosphere of the Costa Smeralda warm spring.
For more information visit: www.portocervowinefestival.com; www.youtube.com/winefestival2011; on.fb.me/portocervowinefestival